7up Christmas Campaign

Agency: Havas Worldwide
Art direction

The 7up look and feel for Christmas 2016 centres around the concept of ‘Sparkle this Christmas’. When people drink 7up at Christmas, it gives them a lift – they become the best version of themselves. They sparkle.

The campaign takes this insight and gently invites consumers to sparkle this Christmas with 7up.

In each execution we see our target audience enjoying fun, Christmassy moments. Over this photography, we add layers of vector illustration that represents the consumer and 7up sparkling. The colours are vibrant, the shapes fun and playful.
They make the image sparkle.