Passenger Mindset

JCDecaux Airport
Illustrations

Passenger Mindset is a comprehensive study that draws on all three waves of JCDecaux Airport’s cornerstone Airport Ethnographic Research conducted over the years (2015, 2009, and 2011) that examine passenger moods and levels of engagement across airport zones and passenger types in order to inform relevant and persuasive communications in the airport space. The presentation clearly demonstrates the implications of the passenger journey to advertising success by bringing together these original research waves, other relevant studies as well as best practice examples across our airports and “vox pop” passenger interviews to offer advertising solutions from format to messaging.