Furano Tourism Board

GAO Group International
Art Direction & Event Management

Digital campaign & consumer activation aimed to promote the Furano region in Hokkaido, Japan.  Already known as a popular winter escape, the purpose of this campaign was to create awareness for the Australian market by showing Furano as a wonderful summer holiday destination. Digital strategy and advertising campaign.

Two-day activation in a busy shopping centre in Melbourne (Chadstone). Creative and content development including digital advertising, campaign microsite, and photography.